Entertainment Marketing with Intel® Xeon® Processors
Technology leadership is one of the reasons Caesars Entertainment has become the world's most geographically diversified casino-entertainment company, with resorts and casinos on three continents. The organization is well known for its innovative application of data to improve the customer experience. But with younger customers spending more money on non-gaming activities, Caesars needed a system capable of handling a new, expanded set of customer data for hotels, shows, and shopping venues. At Caesars Entertainment, demographic and behavioral data is vital to the organization's successful marketing.
Caesars traditionally identifies customer segments and creates specific marketing campaigns tailored to each of those segments, called "shelf campaigns." Caesars had been using a Teradata* system to process its marketing campaigns based primarily on gaming data. As gaming became less of a focus and other resort activities became more important—especially for a new, younger demographic—Caesars needed to analyze new, high-variety data sets. Also, the original segments were not generating enough return on customer offers.
Caesars Entertainment has positioned itself as a technology leader by using Cloudera Enterprise running on Dell* PowerEdge servers with the Intel® Xeon® processor E5 family. Caesars Entertainment has deployed the best data analytical technologies available to better analyze and manage its massive amounts of data and provide guests with the best possible experience. Having the ability to quickly analyze data helps Caesars understand customer preferences and behavior, provide different offers, and track slot flows.