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Virtual Store Designs Profi tability

Peach Berserk Finds Profitability in Virtual Store

Challenge
After 19 years running a retail store in Toronto, Peach Berserk owner Kingi Carpenter wanted to balance her work and personal life better while continuing to offer clients creative fashions.

Solution
Bricks and Mortar No More: Carpenter uses Intel to design Peach Berserk clothing and after closing her retail store, sells her apparel online or by phone supported by a cloud-based retail solution.

Impact
• Expenses slashed by 80 percent with closure of downtown Toronto store and transition to virtual store while boosting sales by 30 percent.
• In less than a year, search engine optimization and online marketing, timed with the closing of its retail store, increases Web traffic from 3,500 to 5,500 hits a month with Peach Berserk estimating a doubling of traffic by wedding and prom dress season.

Read the full Peach Berserk Finds Profitability in Virtual Store Case Study.

Peach Berserk Finds Profitability in Virtual Store

Challenge
After 19 years running a retail store in Toronto, Peach Berserk owner Kingi Carpenter wanted to balance her work and personal life better while continuing to offer clients creative fashions.

Solution
Bricks and Mortar No More: Carpenter uses Intel to design Peach Berserk clothing and after closing her retail store, sells her apparel online or by phone supported by a cloud-based retail solution.

Impact
• Expenses slashed by 80 percent with closure of downtown Toronto store and transition to virtual store while boosting sales by 30 percent.
• In less than a year, search engine optimization and online marketing, timed with the closing of its retail store, increases Web traffic from 3,500 to 5,500 hits a month with Peach Berserk estimating a doubling of traffic by wedding and prom dress season.

Read the full Peach Berserk Finds Profitability in Virtual Store Case Study.