When you flick a light switch or turn an ignition key, you expect results right now. The longer the lag, the more you sense something is wrong.
This is why application load times matter. Seconds make a major difference in how we step into applications and workflows. Maybe you’ve seen the Microsoft study that showed how average human attention span fell from 12 seconds in 2000 to 8 seconds in 2013. (Imagine where we are today!) More waiting for software to load means more chance for distraction and all the stress and productivity loss that distraction brings.
New platforms powered by 11th Gen Intel® Core™ processors can dramatically accelerate load times for millions of productivity users. Of course, you can only get this technology on a PC. Apple makes a lot of big performance claims about its M1, including references to “nearly instantaneous” application launches. We think options like the Intel® Evo™ platform can do better.
Right. Let’s benchmark that.
We set up an M1 processor-based Apple MacBook Pro and an MSI Prestige 14 Evo running an Intel Core i7-1185G7 processor, then installed the latest native application versions for Windows and macOS.
Sometimes the PC delivers a little benefit over the M1; sometimes it’s a lot1. But these are not intangible discrepancies. You can see the extra load time in the M1 as the seconds tick by on a wall clock. You can feel the difference between staying focused on task…or drifting away to check messages.
For those with laptops that ship with an Intel® Optane™ Memory H10 module, such as the HP Spectre x360 14, you could see even better results, such as a 2.52x improvement over the M1 in launching Microsoft Word2.
For all of Apple’s talk about the M1’s custom controllers and package integration, the PC hardware and software ecosystem has decades of evolution and optimization keeping it at the cutting edge of performance. Because seconds matter.
Your time has value.
Product and Performance Information
1 Testing measures the time taken to load: (1) Microsoft Outlook (version 16.45 21011103), (2) 5 PDF files simultaneously with Adobe Acrobat (2020.013.20074), (3) Microsoft PowerPoint (version 16.45 21011103), and (4) Microsoft Word (version 16.45 21011103) . Comparing Intel-based system: Processor: 11th Gen Intel® Core™ i7-1185G7, 28W TDP, 4C/8T, 3.0/4.80/4.30GHz frequency, Storage: Kingston OM8PCP3102F-AI1 512GB, Memory: 16GB LPDDR4 4267MHz, OS: Windows 10 Home 10.0.19042.870, Edge version 89.0.774.63, Intel Iris Xe Graphics. Measured on a MSI Prestige 14 Evo system. With Apple M1-based system: Processor: Apple M1, 8C/8T, 3.2GHz frequency, Storage: Apple SSD AP0512Q 512GB Memory: 16GB LPDDR4x, OS: macOS Big Sur Build 11.2.3, Measured on Apple M1 MacBook Pro 13 system. Testing as of 4/09/2021.
2Based on the time taken to load Microsoft Word (version 2101 13628.20380). Comparing Intel-based system: Processor: 11th Gen Intel® Core™ i7-1165G7, 28W TDP, 4C/8T, 2.80/4.70/4.10GHz frequency, Storage: Intel Optane H10 1TB, Memory: 16GB LPDDR4 3733MHz, OS: Windows 10 Home 10.0.19042.867, Edge version 89.0.774.68, Intel Iris Xe Graphics. Measured on a HP Spectre x360 14 system. With Apple M1-based system: Processor: Apple M1, 8C/8T, 3.2GHz frequency, Storage: Apple SSD AP0512Q 512GB Memory: 16GB LPDDR4x, OS: macOS Big Sur Build 11.2.3, Measured on Apple M1 MacBook Pro 13 system. Testing as of 4/09/2021.
Test results are the median of at least four launches from a clean reboot between each run, discounting the first result.